Is the iAd doomed?

So I read the following article, and immediately felt the need to share some basic thoughts.

I’ll start by stating that I think the creation of mobile advertising standards are a good thing, they will certainly help streamline the business, and bring some needed conformity. However, in my 20 yrs of being in this business, I have never had a client who was “satisfied” with the norm. While I believe these standards will help the mobile industry grow, clients will always look to break the mold, and iAd provides marketers the opportunity to do just that. Whether or not iAd will be the platform that succeeds remains to be seen, but lets face it – were talking about a company who’s motto is “Think Differently”.

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