1. Monitoring platforms become even more commoditized, opportunity emerges for niche vertical offerings as a means of differentiation.
2. Listening platforms become more closely integrated with other data sources: mail databases, web analytics, marketing data, etc.
3. Integration of social media tools with web analytics, CRM, Search Query data etc.
4. Social Media “Teams” formed: tied to creative, media, technology, and analytics people.
5. Social Media ROI will begin to be “Cracked” – DASHBOARDS.