Social Media Predictions 2010

1. Monitoring platforms become even more commoditized, opportunity emerges for niche vertical offerings as a means of differentiation.

2. Listening platforms become more closely integrated with other data sources: mail databases, web analytics, marketing data, etc.

3. Integration of social media tools with web analytics, CRM, Search Query data etc.

4. Social Media “Teams” formed: tied to creative, media, technology, and analytics people.

5. Social Media ROI will begin to be “Cracked” – DASHBOARDS.

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