So I read the following article, http://ow.ly/8224R and immediately felt the need to share some basic thoughts.
I’ll start by stating that I think the creation of mobile advertising standards are a good thing, they will certainly help streamline the business, and bring some needed conformity. However, in my 20 yrs of being in this business, I have never had a client who was “satisfied” with the norm. While I believe these standards will help the mobile industry grow, clients will always look to break the mold, and iAd provides marketers the opportunity to do just that. Whether or not iAd will be the platform that succeeds remains to be seen, but lets face it – were talking about a company who’s motto is “Think Differently”.
iPhone coming to Verizon is no doubt, a much anticipated event. And while the expectation is that millions of Verizon iPhones will be sold in the first week alone, the best part of all the hype is seeing all the iPhone naysayers line up to buy it.
I have listened to Verizon users talk down the iPhone (not just the service) for over 4 years – all the excuses from closed platform to the touch keypad etc etc.
Now that the time has come, I find it comical to hear that pre-orders were sold out in less than 3 hours. But the best part of this event is that all the once haters are now acting like kids on Christmas Eve.
I can’t count the number of emails, tweets, facebook posts etc, I have received in the last few days, touting “my iPhone can make calls”.
My initial reaction is to “tell them where to go”, but then I stopped to think about what these pour souls have missed for the past 4 yrs. The reality is that all these newbies will finally understand why the iPhone is a superior product. And as an investor in all three companies…that’s not a bad thing.
As a marketer, I can’t wait to see the impact that ViPhone, has not only on future ATT subscriptions, but more importantly, how much potential marketshare is gained back from the Android OS.
As an ATT user, I am very excited by the prospect that maybe…just maybe I can somehow benefit by Verizon putting pressure on ATT pricing plans.
Fun times ahead.
Remember the day when “Always On” meant you didn’t have to use dial-up to connect to the web? By today’s standards, “Always On” is amplified exponentially and carries an entirely new meaning. Within a matter of seconds, through a multitude of devices, we are connected to work, personal/professional conversations, social networks etc, regardless of where we are and what time of day it is. This begs the question: is this what we really want or are we doing it because we fear missing the latest “urgent email” trend/news?
Don’t get me wrong, I enjoy being connected to everything going on at the office, participating in personal and professional conversation, staying abreast of the latest news etc, but I have to admit – I now find myself looking for opportunities to “Disconnect”.
With that I tried an experiment over the 4th of July weekend – could I remain disconnected for a few days? While I must admit, with the exception of 3 brief check-ins the first day (withdrawal people), I succeeded, and man was it wonderful. I actually stopped to smell the roses, admire children playing, enjoy company without interruption – It was splendid.
I found that after a few drinks and days full of activities, I quickly forgot about the connected world. Now that I’ve re-connected – I’m finding I didn’t miss much. So, even though we have the means to be “Always On”, do we really need the anxiety of feeling the need to always be connected? I know my answer.
Here’s to hoping everyone can find their own little time to experiment.